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Tuesday, December 20, 2011
Friday, November 25, 2011
The Report of Ben&Jerry's Homemade Ice Cream Company - Part III
How Did the Company Grow?
After the shop was opened, Ben and Jerry promoted a buy one get one free cone offer. With that way, there was a long line each day in front of the shop. Ben and Jerry wanted to be a host for a free film festival because they wanted to connect with the community. They were getting well-known in Vermont.
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